Brand Mission

Final Product Video

Project & Idea

In our semester Design Aesthetics and Perception we were given the task of redesigning the window display and entrance for the brand "Brand Mission" and their store in Haarlem.

We had multiple different ideas that ranged from having trees, water features and big mechanical installations and finally settled on this more simple concept which is meant to make the clothes themselves really shine.

Season adaptability

One of the main things we wanted to make possible for the client is for them to be able to adapt their storefront to the different seasons of the year.

Using the simple system in our shelves and an rgb lightstrip in our changeable light allows us to implement all of these things freely.

Shelves

As one of the core parts of the design we created easily modular shelves. The shelves consist of three parts and are supposed to remind the viewer of the clouds above.

The rug

A small addition that was something our client really wanted is that of a small subtle rug, reminding the people entering of their ecological footprint and the stores commitment to sustainable fashion.

Light

The interactive light, which reacts to a person walking by is supposed to draw attraction to the store, even when it is closed and always makes this specific visual queue stay in the viewers mind.

The mannequin

The Lasercut mannequin that can be easily taken apart builds another big part of our project. The organic lines are meant to hold clothes to make them shine in their most elegant way, while also being more visually striking than traditional options.